Hunan's Best — Media Powerhouse, a Dazzling Array (Part 4)
China's No.1 Cartoon Brand Image—Blue Cat. Hunan Sanchen Cartoon Group built China's top cartoon brand "Blue Cat" based on its original cartoon "Blue Cat's 3,000 Questions," creating a brand-new native format for China's cartoon industry and promoting the prosperity of domestic animation.
This article has been compiled from historical materials in the "Zhangjiajie Tour Guide Network" (33519.com · City Overview section). Some administrative divisions, population, socioeconomic data, and policy information may be outdated and are for reference only; for the latest situation, please refer to official releases by the local government and scenic areas.
China's Number One Cartoon Brand Image—Blue Cat
Hunan Sanchen Cartoon Group, relying on the original cartoon Blue Cat's 3,000 Curious Questions, created China's number one cartoon brand—"Blue Cat"—pioneering a brand-new original business format in China's cartoon industry and promoting the prosperity and development of domestic cartoons. Sanchen's Blue Cat, China's Blue Cat, has added a brilliant stroke to the long river of Chinese animation history and become a model of the animation industry. Over 10 years, the domestic "Blue Cat" image has penetrated into every corner of society and formed a relatively complete "Blue Cat cartoon industry ecological chain," involving more than a dozen industries such as film and television, audio-visual products, books, stationery, toys, and food.
The World's Longest Mobile Phone Animation Series—Unlucky Debao
Unlucky Debao is an original 10,000-episode 3G adult super hilarious animated sitcom series produced with huge investment by Shanmao Cartoon Program Co., Ltd. It is currently the world's largest in quantity, best in quality, and most entertaining animated sitcom. The series tells various amusing stories that happen to an ordinary person named "Debao." What "Debao" experiences are exactly certain fragments of life that people themselves have once experienced, allowing those who have had similar experiences to empathize and laugh it off, feeling relaxed. At the same time, it can also help those who have not had such experiences to correctly avoid similar so-called "minor misfortunes" in their future lives. Even if they cannot avoid them and must face them, such experiences can also become a beautiful memory.
China's First 3G Mobile Phone Animation Series—Qizhi Meets Dabing 100% Out of Print
Qizhi Meets Dabing 100% Out of Print is China's first 365-episode series of original 3G mobile phone animation with special features, created by Hunan Shanmao Cartoon Program Co., Ltd. "A Dabing with small eyes and full of sophistry, and a simple and honest Qizhi who has reason but cannot argue it clearly—one tall and one short, one thin and one fat, complementing each other—they have become irreplaceable sources of joy in people's hearts." The designers retained the authentic Changsha slang of Qizhi and Dabing, used cartoon images to replace the two well-known comedians in real life, and then had them perform crosstalk for the audience, achieving unexpected results. This creative production adaptation was believed by Wu Hui, Executive President and Chief Director of Shanmao, to potentially achieve 1 billion yuan in revenue in the future, and huge investment has already been made in key production of the Qizhi Meets Dabing 100% Out of Print FLASH animation program, ringtones, and MMS for mobile TV playback and viewing downloads.
Hunan's First Original Animated Film—The Fallen Boy: "Perplexity of the Spring"
In 2006, with an investment of 8.6 million yuan from Hunan "Duomi Qicai" and co-produced with Xiaoxiang Film Group, the animated film The Fallen Boy: "Perplexity of the Spring" was put into production in Changsha and released in major cinemas nationwide in 2007. This is Hunan's first original animated feature film. The film tells the story of a group of descendants of immortals from Journey to the West—the "Fallen Boys"—bravely fighting monsters. In the beautiful valley where they live, the spring water suddenly turns into poison, and the lives of the whole village are in imminent danger. Pipi Pig, Sun Xiaokong, and others traverse layer upon layer of fog, matching wits and courage with hidden enemies, and encountering maze monsters... The plot is thrilling, suspenseful, and humorous, showing the bravery, unity, and kindness of the Fallen Boys. Interestingly, in this animated film, Pipi Pig, the descendant of Zhu Bajie, is the protagonist, stealing the spotlight from Sun Xiaokong, the descendant of Sun Wukong.
China's First Large-Scale Popular Science Animated Series Feature—Blue Cat's 3,000 Curious Questions
Blue Cat's 3,000 Curious Questions was produced by Sanchen Cartoon Group and premiered in 1999. It is China's first large-scale popular science animated series feature, and it forged its own path with the artistic creativity of "knowledge cartoons." Through the adventures of the protagonist "Blue Cat" and his companions, and using the problems they encounter, it provides children with knowledge about the universe and stars, the ecological environment, humanistic history, and the myriad phenomena of living things. It contains both the crystallization of thousands of years of splendid human culture and an overview of contemporary high-tech knowledge, making it an electronic version of a youth encyclopedia for the era of the knowledge economy.
Section Five
Newspapers and Magazines Firmly in the Lead
Hunan's First Provincial Newspaper—Hunan Daily
Hunan Daily, founded in 1949, is the organ newspaper of the CPC Hunan Provincial Committee. It is the most authoritative and influential media in the province, closest to the mainstream of society, a must-read newspaper for party and government leaders at all levels, and Hunan's first provincial newspaper. Its daily circulation is more than 300,000 copies, distributed throughout all 14 cities and prefectures of the province, with extremely high credibility, attention, and reputation. Hunan Daily is a daily broadsheet with 8 pages. Page one is the important news page; pages two and three are provincial news pages; page four is international current affairs; page five is domestic news. It publishes a double issue on Sundays, with rich content, strong readability, and color printing.
Hunan's Regionally Influential Newspaper—Changsha Evening News
Changsha Evening News was founded on July 1, 1956. It was originally named Changsha Daily, and changed to Changsha Evening News in January 1961. During the "Cultural Revolution," it went through repeated changes. In 1978 it resumed publication as Changsha Daily, and on October 1, 1981, it restored the name Changsha Evening News. After more than 50 years of meticulous cultivation, Changsha Evening News has grown into the regionally dominant mainstream media in the provincial capital Changsha with the largest circulation, densest coverage, highest reader loyalty, greatest brand influence, and strongest comprehensive strength. As the organ newspaper of the Changsha Municipal Party Committee, it has irreplaceable credibility and authority, and focuses on readability, practicality, and fashion. Changsha Evening News pays attention to people's livelihood, conditions, and opinions, comprehensively, objectively, and deeply reports hot news, authoritatively releases the latest and fastest social information, adheres to the newspaper-running philosophy of citizen-oriented and localized "evening newspaper characteristics," and maintains a relatively high social positioning, preserving unparalleled strong influence in Changsha-Zhuzhou-Xiangtan and among mainstream groups. Changsha Evening News has set many firsts in Hunan's newspaper industry: in 1997 it became the first newspaper among Hunan's print media to publish color pages every day; in 1998 it opened Hunan's first large-scale electronic network system for news gathering, editing, and information transmission; in 2001 it became the first newspaper in Hunan to achieve double-sided color printing; in 2009 it established Hunan's first print media call center, 96333.
Hunan's Most Influential and Credible Print Media—Xiaoxiang Morning Herald
Xiaoxiang Morning Herald was founded on March 9, 2001. Supervised by the Hunan Provincial Press and Publication Bureau and sponsored by the Hunan Provincial Newspaper and Periodical Service Center, it is a large comprehensive urban daily and Hunan's most influential and credible print media. Its regular format is 16 broadsheet pages, color printed, with Changsha as the core, Changsha-Zhuzhou-Xiangtan as the focus, and distribution in central cities throughout Hunan Province. Xiaoxiang Morning Herald focuses on people's livelihood and safeguards the people's foundation, striving to approach infinitely close to the truth of Hunan's urban life as its main content. It has become a trendsetter of the times that "records Hunan and interprets Hunan," a regional calling card that "promotes Hunan and amplifies Hunan," and an authoritative media that "influences Hunan and innovates Hunan."
Hunan's Largest-Circulation Provincial Evening Newspaper—Sanxiang Metropolis Daily
Sanxiang Metropolis Daily was officially launched on June 30, 1995. It is Hunan Province's largest-circulation and most influential provincial evening newspaper,
By 1998 its circulation had exceeded 200,000 copies, and in 1999 its circulation surpassed 300,000 copies. As the evening newspaper edition of Hunan Daily, it is the first provincial civilized unit and one of the top ten image public welfare demonstration units among Hunan news media. With its distinct urban characteristics, it quickly won widespread praise from society and was listed by the Publicity Department of the Provincial Party Committee as a leading news unit in the province. In 1996 it was listed as Hunan's only national spiritual civilization demonstration unit in the news sector.
Hunan's Earliest Urban Evening Newspaper—Hengyang Evening News
Hengyang Evening News was founded in July 1993. It is the earliest urban evening newspaper founded in Hunan Province and the comprehensive newspaper most loved by readers in Hengyang City. It publishes seven issues per week, each issue with 16 quarto pages, with a large amount of information and strong readability, and has won widespread praise for its cutting-edge newspaper-running style and service-to-citizens philosophy. Hengyang Evening News ranks first in circulation in Hengyang's urban area, while also covering its seven counties (cities) and five districts, with the broadest readership.
China's Most Promising Innovative Media—Today's Women's News
Today's Women's News was founded in 1956 and is sponsored by the Hunan Provincial Women's Federation. It is a banner among women's newspapers nationwide. The newspaper office has twice been selected as a "National Advanced Unit in Local Newspaper and Periodical Management," and was rated as one of the "Top Ten Newspaper Offices in Hunan Province (2005)," "China's Most Promising Innovative Media (March 2006)," and "Top Ten Chinese Brand Media Professional Newspapers (October 2006)." With the newspaper-running philosophy of "Viewing the world through a phoenix's eye, witnessing her era" and the manuscript selection principle of "focusing on positive themes while going to market," Today's Women's News has created a distinctive newspaper and a quality newspaper, and has been affirmed by the All-China Women's Federation, the National Press and Publication Administration, the Publicity Department of the Provincial Party Committee, and the Provincial Press and Publication Bureau.
Hunan's Important Influential Comprehensive Economic Newspaper—Hunan Economic News
Hunan Economic News was founded in January 1984. It is the only newspaper under the Hunan Provincial People's Government system that comprehensively reflects Hunan's reform and opening up and economic and social development, and is also an important influential comprehensive economic newspaper in Hunan Province. It pioneered the concept of green media, advocates rational thinking and in-depth exploration, and is known for pursuing the intellectual power of figures and the influence of events, receiving full affirmation from the industry and specific readership groups. Authoritative institutions call it an indispensable mainstream media in the province's newspaper structure.
Hunan's Only Newspaper Facing Rural Areas—Hunan Science and Technology News
Hunan Science and Technology News was founded in 1957 and is one of China's earliest science and technology newspapers. Hunan Science and Technology News has consistently adhered to the newspaper-running policy of facing rural areas, staying close to production, guiding life, and serving "agriculture, rural areas, and farmers." It is currently the only newspaper in Hunan Province facing rural areas. Hunan Science and Technology News aims to popularize scientific knowledge, advocate scientific methods, disseminate practical technology, and pay attention to urban and rural life. It is a rare popular science newspaper in rural areas and townships. Hunan Science and Technology News has a Wealth-Building Guide and a Panorama Weekly.
Hunan's Earliest Sports Periodical—Sports Weekly
Sports Weekly was founded in December of the 7th year of the Republic of China (1918) by Huang Xing (Huang Shengbo), a music and physical education teacher at Changsha Chuyi School, together with Lu Hongyi, Chen Kuisheng, and others. It was 32mo and was Hunan's earliest sports periodical. Its purpose was to popularize national sports knowledge and promote the development of sports. Its content was divided into columns such as opinions, theories, research, investigations, chronicles, lectures, reports, communications, and miscellany. The periodical invited many famous people from across the country to contribute articles and hired more than 30 distributors in major cities nationwide, distributing publicly throughout the country. It ceased publication in the 9th year of the Republic of China (1920).
China's Largest-Circulation Sports Newspaper—Titan Sports
Titan Sports was founded on July 1, 1988. It is currently the most market-oriented and professional comprehensive sports newspaper in Hunan Province and even nationwide. It now has one newspaper (Titan Sports), three magazines (Soccer Weekly, Rose Weekly, and All Sports), one website (www.titansports.cn), and one Hunan Titan Culture Communication Co., Ltd. It publishes three issues per week (on Mondays, Wednesdays, and Fridays), with 24 quarto pages, and its weekly circulation has remained stable at more than 4 million copies. In cities with concentrated Chinese populations such as Tokyo in Japan, Australia, Canada, and the United States, Titan Sports is also sold via air transport.
Hunan's Earliest Professional Quarterly — Hunan Communications Journal
Hunan Communications Journal was first published in April of the first year of the Republic of China (1912), edited by the Communications Department of the Hunan Governor's Office, and was the earliest professional quarterly founded in Hunan. The inaugural issue's foreword stated its purpose: "To record past events and publish future plans... issued once every three months. Readers should regard it as a history of communications, to serve as one aid for those who will later compile a factual record of the history of the Republic." In the second year of the Republic (1913), the Communications Department was abolished, and the journal ceased publication.
The World's Professional Academic Journal of Laser Biology — Acta Laser Biology Sinica
Acta Laser Biology Sinica was founded in 1992, originally titled Laser Biology. It is currently the only professional academic journal in the field of laser biology in the world. It is supervised by the China Association for Science and Technology, sponsored by the Genetics Society of China, and undertaken by Hunan Normal University, with an editorial board composed of relevant experts and scholars from home and abroad. The academic journal published by the Acta Laser Biology Sinica editorial office has gradually been distributed to China, the United States, the United Kingdom, Japan, Russia, France, Germany, Italy, Austria, Sweden, and other countries. The journal is in large 16-mo format, 144 pages, a bimonthly, published at the end of every other month.
Hunan's No. 1 Comprehensive Large-Scale Digest Newspaper by Circulation — Wencui Bao
Wencui Bao was founded in October 1984, sponsored by the Hunan Daily Press Group, and is a comprehensive large-scale digest newspaper publicly distributed nationwide. Its current per-issue circulation exceeds one million copies, ranking first in the province, and it is the newspaper with the largest per-issue circulation in several major provincial cities such as Changsha, placing it among the top three of its kind nationwide. It is currently in 16-mo format with 16 pages, published every Monday and Thursday. A monthly bound volume is issued each month. Wencui Bao has become a famous brand in the newspaper world, enjoying high prestige at home and abroad. It has been rated a Class I newspaper of Hunan Province for many consecutive years and is deeply loved by its readers.
The Only Talent Information Service Newspaper in Central-South China — Talent Information News
Talent Information News was founded in June 2001, jointly sponsored by the Hunan Newspaper and Periodical Publishing Service Center and the Provincial Talent Flow Service Center, and is the only talent information service newspaper in Central-South China. It is currently published twice a week, in 4-mo 8-page and 4-mo 16-page formats respectively. The newspaper "focuses on talent hot spots, publicizes talent policies, emphasizes talent development, and releases talent information," positioning its readership as all job seekers, those selecting talent, and the broad social reading public concerned with personnel and talent work.
China's Only Comprehensive Grain Journal — Grain Science and Technology and Economy
Grain Science and Technology and Economy was founded in 1976 as a bimonthly. It is supervised by the Hunan Provincial Grain Bureau and jointly sponsored by the Hunan Provincial Grain Bureau, the Changsha Branch of Sinograin, and the Hunan Provincial Grain Economy and Science and Technology Society. Adhering to the publishing philosophy of "big grain, big circulation, big market," it is the only comprehensive grain journal in the country integrating natural sciences and social sciences. It focuses on researching the market-oriented reform of grain purchase and sales, the strategic reorganization of state-owned grain enterprises, and the construction of the grain market system, with technological innovation, marketing, and management in the grain, oil, food, beverage processing, and warehousing industries as its main content, integrating scientific rigor, innovation, guidance, and foresight.
China's First Professional Comprehensive Scientific and Technological Battery Journal Publicly Distributed at Home and Abroad — Battery
Battery was founded in 1980, sponsored by the National Battery Industry Information Center and the Hunan Light Industry Research Institute. It is a bimonthly in large 16-mo format and is China's first professional comprehensive scientific and technological battery journal publicly distributed at home and abroad. The English abstracts of Battery are cited, promoted, and publicized by many authoritative professional publications recognized at home and abroad, including Advanced Battery Technology in the United States and the ITE Battery Newsletters jointly published by the United States and Japan. In 1992 and 1997, Battery was twice rated a national-level excellent scientific and technological journal; in 1999 it won the first "National Journal Award"; and in 2003 and 2005 it won the national "Hundred Key Journals Award."
China's Only Technical Journal on Rare Metals and Cemented Carbides — Rare Metals and Cemented Carbides
Rare Metals and Cemented Carbides was founded in 1973, jointly sponsored by the Changsha Nonferrous Metallurgy Design and Research Institute and the Nonferrous Metals Society of China. It mainly reports on the production, processing, scientific research, design, and application achievements of rare metals and cemented carbides; and on articles and information concerning new processes, new technologies, new equipment, and new materials in rare metals and cemented carbides at home and abroad. It is the only technical journal in China covering both major categories of rare metals and cemented carbides. It is currently a Chinese core journal and a Class I journal of Hunan Province, and is a regularly indexed journal of important domestic abstracts such as Nonferrous Metals Abstracts and Chinese Physics Abstracts, as well as internationally renowned abstracts such as Chemical Abstracts (CA) of the United States, Cambridge Scientific Abstracts (CSA), and the Russian Abstract Journal (AJ). It is also a source journal of the Chinese Science Citation Database and has been included in the China Academic Journal (CD-ROM Edition) and the Wanfang Data Resource System. The journal is distributed to nearly 30 provinces, municipalities, and autonomous regions across the country.