Hunan's Best — Media Powerhouse, a Dazzling Array (Part 2)
Hunan Professional Map Publishing House—Hunan Map Publishing House. Founded in 1987, it is one of China's eight major professional map publishers and the only one in Hunan specializing in map compilation and publishing. It mainly produces various atlases, thematic maps, tourism and transportation maps, and tourism geography books.
This article has been compiled from historical materials in the "Zhangjiajie Tour Guide Network" (33519.com · City Overview section). Some administrative divisions, population, socioeconomic data, and policy information may be outdated and are for reference only; for the latest situation, please refer to official releases by the local government and scenic areas.
Hunan's Professional Map Publishing House — Hunan Map Publishing House
Hunan Map Publishing House was established in 1987. It is one of the eight major professional map publishing houses in the country and the only professional map publishing house in Hunan Province engaged in map compilation and publishing. It mainly compiles and publishes various atlases (volumes), thematic maps, tourism and transportation maps, tourism geography books, surveying and mapping science and technology books, and more. The map publishing house has always taken serving the province's economic construction, social development, and people's lives as its founding purpose. The map products it produces are widely used in agriculture, forestry, electric power, civil affairs, minerals, urban planning, urban construction, land management, and other undertakings. It has undertaken national key and provincial key mapping tasks many times. Among them, the "Western Map County (City) Wall Map Project" was awarded the Gold Award for Excellent Application Engineering of Geographic Information Systems, and the "Hunan Province Atlas" won the first prize of the Hunan Book Award, achieving good social effects.
Hunan's First Film Studio — Xiaoxiang Film Studio
Xiaoxiang Film Studio was renamed from Hunan Film Studio in 1980, with its site in Changsha City, Hunan Province. Under the studio were the Literature Department, Director's Office, Short Film Office, Art Design Office, Actors Troupe, and production workshops for printing, sound recording, cinematography, lighting, set construction, makeup and costumes, props, power maintenance, and more. By the end of 2006, Xiaoxiang Film Studio had produced a total of 120 feature films, 140 TV dramas with more than 620 episodes, and 99 news, documentary, and educational films in 240 reels. These works include "Mao Zedong and His Son," "Liu Shaoqi's 44 Days," and "Autumn Harvest Uprising," which won the Selected Works Award of the "Five-One Project" of the Publicity Department of the CPC Central Committee for three consecutive editions, as well as "Autumn Colors in the Old Garden" and "Postmen in the Mountains," which won multiple major awards at home and abroad.
Section II
TV Programs Bring Forth the New from the Old
Hunan's Highest-Rated News Program — "Jingshi News"
Hunan's "Jingshi News" delivers authoritative information vividly and quickly, reporting global hot spots in a timely manner. Focusing mainly on current politics, it gathers major domestic and international news. Known for being authoritative, credible, in-depth, and opinionated, it excels at multi-dimensional value integration and dissemination of information and is currently the highest-rated news program in the Hunan region. "Jingshi News" has always adhered to the program philosophy: "Credibility is influence, and influence is brand power." For many years, its ratings among news programs in the province have consistently ranked among the top, with the highest daily rating reaching 12%.
Hunan's First Purely Livelihood News Program — "City 1 Time"
"City 1 Time" is Hunan Province's first purely livelihood news program and the first news program lasting as long as 85 minutes. Its 15-second advertising unit price once set the highest record for inland television 15-second advertising prices outside of CCTV. With the program purpose of "livelihood perspective, true-color expression," its featured segments include "Truth Pursuit," "Common People Speak," and "Xiao Li Flies Over." The program is positioned as "discovering life with passion, feeling warmth and cold with heart, examining society with conscience," speaking the language of the common people, discussing the affairs of the common people, and staying close to ordinary people's lives. It was once rated by the National Radio and Television Group as one of the "Top 100 TV Programs in the Country" and "Top Ten Livelihood News Programs in the Country." As true-color livelihood news, it focuses on social news, livelihood news, and politics and law news that urban ordinary people care about, pursuing vivid on-site recording of details, discovering things one step ahead, and direct and vivid expression. In the process of shaping and enhancing its core competitiveness, it highlights the unique charm of livelihood news.
Hunan's First Program Focusing on Agriculture, Rural Areas, and Farmers — "Country Discovery"
"Country Discovery," founded in May 1995, is a brand program of Hunan TV. As the only program in Hunan Province focusing on agriculture, rural areas, and farmers, it has consistently witnessed the tremendous changes in the rural land over eleven years with a running posture and excited state. "Country Discovery" has always been a program known for its affinity and closeness to viewers, winning numerous awards domestically and within the province, such as the China News Award, China Shennong Award, National Rural Program Gold Award, Hunan News Award, Hunan Radio and Television Award, and more.
Hunan's First Mass Entertainment TV Program — "Super Girl"
In 2004, Hunan TV launched the "Happy China Super Girl" event, pioneering "mass entertainment." The program format featured nationwide participation, public judging, diverse interests, and strong interaction. Its fresh and lively program form was deeply loved by a broad audience and attracted high attention from the domestic television and entertainment circles. The program stood out from numerous talent shows and was rated by the domestic cutting-edge magazine "New Weekly" as the only "Creative TV Show" of the year. "Super Girl" won the "Most Valuable Event Marketing" award.
Hunan's Hottest Entertainment Talk Show — "Yue Ce Yue Kai Xin"
"Yue Ce Yue Kai Xin" is currently the hottest entertainment talk show on Hunan Economic TV, co-hosted by Wang Han, currently one of the most popular program hosts in China, and Ma Ke, the rapidly rising "handsome host." The entire program is divided into four major segments: pre-show, song and dance show, more talk more fun, and guests. By selecting popular elements and street topics, inviting well-known artists, industry figures with special identities, and some ordinary people to participate in the program, as well as combining film clip editing, dialect jokes, short dramas, interviews, music performances, and various other forms, it creates scenes full of laughs. With the absolute strength of its ace hosts, artistic occupation of street topics, and the unique expression of happy television, "Yue Ce Yue Kai Xin" has become one of the programs most loved by Hunan viewers. Since its launch in May 2002, it has dominated the ace position in Hunan local television ratings for 7 years and has won the honors of National Top 100 Television and the first prize in the variety category of national television program evaluations year after year.
Mainland China's First Marriage and Dating TV Program — "Rose Appointment"
"Rose Appointment" premiered on July 16, 1998, pioneering marriage and dating programs in mainland television media, creating a ratings miracle for Hunan TV and setting off a "rose craze." Rose Appointment initially drew on Taiwan's Very Men and Women program, taking love as its theme and ordinary men and women as its protagonists, exploring certain issues existing in love, marriage, and family. It was an "love salon" integrating talk and entertainment. With ordinary men and women serving as the program's protagonists, it completed the transformation from "star-centered" to "people-centered," making ordinary people the subject of the media and true participants in the real sense. "Rose Appointment" was a TV program that discussed and reflected on various phenomena of love, marriage, and family in modern society. "Rose Appointment," once a classic love program and once a ratings pioneer, was imitated by many television stations across the country.
Hunan's No. 1 Home Shopping Brand — "Happy Buy"
"Happy Buy" is a new business format under the leadership of the new economy and the No. 1 home shopping brand. Relying on the brand advantage of Hunan TV, it integrates the "three-in-one" non-store sales channel of television, website, and catalog, reducing consumers' shopping costs and allowing consumers to truly experience the joy of shopping at will; it provides consumers with all-round high-quality product and service choices ranging from 3C home appliances, household goods, to fine jewelry, beauty and apparel, and even insurance and travel; it gathers Hunan Broadcasting System's professional program production talent, creates first-class round-the-clock LIVE broadcast programs, adopts real-time sales methods, and conveys fashionable modern shopping concepts. The continuous strengthening of Happy Buy will surely promote the upgrading and development of the shopping consumption model of hundreds of millions of Chinese families, while driving the simultaneous development of China's manufacturing, logistics, media, and other industries, and establishing a home shopping brand worthy of consumers' trust.
China's First Intellectual TV Workplace Program — New Edition of "New Youth"
The new edition of "New Youth" was officially launched in August 2003 on Hunan TV Satellite Channel, with Liu Yiwei serving as host at the time. The new edition of "New Youth" is a large-scale entertainment program themed on job seeking and career selection, with well-known domestic and international enterprises, senior career consultants, and young talents as the main body, featuring intelligence, suspense, competition, and elimination, and targeting office workers and prospective office workers. It is China's first intellectual TV workplace program.
Hunan's First Youth Inspirational Program — "Growth Defense"
"Growth Defense" premiered on March 18, 2006 on Hunan City Channel and is Hunan's first youth inspirational program. This program is a full-process follow-up interview on transformative education for rebellious adolescents in puberty. Reporters used various television methods to show the symptoms of adolescent rebellion such as alienation from family affection, internet addiction, violence, and weariness of study formed under improper educational methods, while cooperating with growth schools to carry out effective transformative education for them.
China's First Psychological Assistance Program — "Who Am I"
In 2006, Hunan TV's "Who Am I" was born as the country's first television psychological assistance program. This is an intelligence program integrating psychological testing, emotional truth testing, beauty shaping, and reality show. Anyone with psychological confusion can become a participant in the program, talking on site with handwriting identification experts, mental health experts, polygraph experts, and beauty shaping experts. Program producer Tang Man said: "Human understanding of oneself is an eternal philosophical proposition, so discussions about human nature and psychology always seem somewhat mysterious. 'Who Am I' is exactly such a TV program full of mystery."
Hunan's First Integrity Program — "Happy Talk on Integrity"
On July 12, 2009, Hunan Province's first TV variety program themed on the construction of a clean government culture, "Happy Talk on Integrity," met viewers for the first time on Changsha Public Channel. "Happy Talk on Integrity" was jointly recorded by the Changsha Municipal Commission for Discipline Inspection and Changsha Public Channel. It is a variety program with teams from government organs, schools, families, enterprises, and other units as participating units and with nationwide participation. It takes integrity as a fixed theme, revolves around "happiness" and "promoting integrity," and advocates the construction of a clean government culture through literary and artistic performances, fun quick-answer rounds, and other forms loved by citizens, publicizing Changsha's outstanding units in clean government culture construction, so that the construction of a clean government culture achieves the effect of "entering the eyes, ears, and heart."
Hunan Viewers' Favorite Academic and Cultural Program — "Huxiang Lecture Hall"
"Huxiang Lecture Hall" is a TV culture column specially developed by Hunan Education TV in 2008. Taking "Huxiang culture" as its main line, it explores the origin, inheritance, and development of Huxiang culture in an accessible way and showcases the legendary lives of famous figures ancient and modern. Since its launch, the column has invited first-class domestic experts to give lectures and has become another exquisite cultural calling card of the "TV Hunan Army." In the comprehensive index evaluation of the "2008 Favorite Academic and Cultural Program" selected by viewers, Hunan Education TV's "Huxiang Lecture Hall" ultimately won, while "Lecture Room" for the first time lost to Hunan Education TV's "Huxiang Lecture Hall" and placed second, causing a great stir in the industry. Topics developed by "Huxiang Lecture Hall," such as "Tang Haoming Comments on Zeng Guofan," "The Elegant Confucian General Hu Linyi," "China's First Diplomat — Guo Songtao," and "Ji Lianhai Comments on the Late Qing Famous Minister Zuo Zongtang," are highly characteristic of Huxiang regional culture and have made important contributions to spreading and promoting national culture.
Hunan Collection and Appreciation Program — "Art Player"
Since its launch on July 6, 2002, the program "Art Player" has had a broad impact nationwide. It is not only Hunan TV's only collection and appreciation program, but also the first national television brand program jointly launched by Hunan TV and Hunan Entertainment Channel with separation of production and broadcasting, integrating antique collection and appreciation, promotion of contemporary artists, and art market analysis. Although the program has been relatively quiet, what can be called a miracle is that, to this day, the low-cost "Art Player" has survived for seven years. The program itself also firmly grasps three kinds of people—artists, appraisers, and collectors—making them interdependent and building a resource platform for the future industrial chain. The program's image is distinctive and relaxed, breaking away from the stale conventions of old special topics and giving people a fresh feeling.
Hunan High-End Economic Figures Interview Program — "Business World Summit Forum"
"Business World Summit Forum" is a large-scale economic forum program created in 2002 by Hunan Changsha Economic and Trade Channel in collaboration with Hunan's strong newspaper media Xiaoxiang Morning Herald, with the theme of "dialoguing with business figures and mining business thought." The program focuses on the high end and is the only high-end economic figures interview program in the provincial capital. At present, 40 domestic corporate giants have been invited to participate in the program, freely discussing the way of business and exploring economic issues such as corporate operations, brand management, and talent strategy from different levels. The program strongly targets business elites while also attracting the attention of elites from various industries, using the power of role models to inspire people, sharing these valuable life treasures with more people, and allowing those striving to learn from them and motivate themselves.
Hunan's Daily Documentary Program with Suspense as Its Tone — "X-Files"
"X-Files" relies on culture and takes suspense as its tone, abandoning the consistently dull production style of traditional cultural programs that focus mainly on preaching, and effectively combining storytelling with cultural information, using events to convey principles. By telling one suspenseful and bizarre story after another, it narrates unsolved mysteries from discovery and research to resolution, fully arousing viewers' curiosity and thirst for knowledge. At present, the broadcast content covers ten major series, including strange folk customs, scientific expeditions, archaeological excavations, strange animals, paranormal stories, psychological suspense, and medical surgery. The program is a daily broadcast, with each episode lasting 25 minutes, continuing the previous "suspense story" style.
Hunan Provincial-Level Professional Automotive TV Program — "Fengying Car City"
"Fengying Car City" was founded in 1998 and is Hunan TV's earliest and currently only provincial-level professional automotive TV program. Integrating fashion, entertainment, information, and service, with a people-oriented core, it endows automobiles with a brand-new soul and wins the fiery attention of the public; it breaks the solemnity of professional automotive programs, takes a fashion-and-entertainment route, and interprets professional knowledge in plain and accessible television language; it rejects commercial hype and advertorial television, and stands out uniquely with the program concept of "humanized and life-oriented automobiles." The program has been broadcast on Hunan TV for 11 years, covering the whole province and surrounding areas through the Hunan Wireless Television Network and the MOTV mobile TV cable network; through satellite channels and terrestrial channels complementing each other, it brings automotive enthusiasts and consumers the most, fastest, and most practical automotive culture and industry information, advocating a healthy and fashionable life of people and cars.
Section Three
Outstanding Dramatic Works Lead the New Trend
Hunan's First Radio Drama Work — "A Brief Biography of Nie Er"
"A Brief Biography of Nie Er" was recorded by Hunan People's Radio in 1953. The drama introduces the main deeds in the life of the people's musician Nie Er and the songs he created praising the working people and calling for the anti-Japanese national salvation movement. The whole drama is 30 minutes long and is the station's first single-episode radio drama that was self-written, self-directed, and self-performed, as well as the first radio drama ever broadcast on China National Radio.
Hunan's Feature Film with the Most International Film Awards — "Postmen in the Mountains"
"Postmen in the Mountains" was shot by Xiaoxiang Film Studio in 1998 and is Hunan's feature film with the most international film awards. Directed by Huo Jianqi and starring Teng Rujun and Liu Ye, it is a film full of artistic beauty, fully displaying Oriental sentiment and cultural connotation, and is a representative Oriental film. In addition to winning the Outstanding Feature Film Award of the China Huabiao Film Awards and the "Five-One Project" Award of the Publicity Department of the CPC Central Committee, the film also won the Most Popular Film Award at the Montreal World Film Festival in Canada, the Silver Peacock Award at the International Film Festival of India, and the Best Foreign Language Film Award at the Japanese Mainichi Film Awards.
China's First Film on the Theme of Fighting Ice and Disaster Relief — "Candlelight Lights Up Life"
"Candlelight Lights Up Life" is a feature film first invested in and shot by Hunan Satellite TV in 2008, and is China's first film with the fight against ice and disaster relief as its major background. The Publicity Department of the Hunan Provincial Party Committee and the Hunan Provincial Administration of Radio and Television have designated the film as a tribute film for the 60th anniversary of the founding of the People's Republic of China and as a candidate film for the "Five-One" Project Award of the Publicity Department of the CPC Central Committee. The film takes the ice disaster of spring 2008, the worst in fifty years, as its background, chooses the most severely affected location — Chenzhou, Hunan — as its shooting location, and takes as its main storyline the true story of the medical staff of Chenzhou First People's Hospital overcoming all difficulties to rescue and protect 222 "ice and snow babies" during more than 20 days when the whole city had no water or electricity, reflecting how, under the leadership of the Chenzhou Municipal Party Committee and Municipal Government, people from all walks of life fought in coordination and united as one, ultimately defeating the ice and snow disaster.