Premium Local Specialty: Xiang Xiaowu
Premium Local Specialty [Xiang Xiaowu] — Only the Best of the Genuine Goods. For a city, local specialties bring not only economic benefits but also carry the city's image and impression; it can be said that local specialties are also a "calling card" for a city. Zhangjiajie is a famous scenic city — Tianmen Mountain, Baofeng Lake, Golden Whip Stream... these are all gifts from nature...
This article has been compiled from historical materials on 'Zhangjiajie Tour Guide Network' (33519.com · Specialty Foods / Cuisine / Customs section). Prices, business hours, administrative divisions, and statistical data mentioned in the text may already be outdated. Before traveling, please refer to the latest announcements from merchants, scenic areas, and local competent authorities; the parts involving folk legends and folk customs are local historical and cultural anecdotes, provided for cultural reference.
Premium Specialty Products [Xiang Xiaowu] — All Are the Best of the Genuine Goods
For a city, local specialty products bring not only economic benefits; more importantly, they carry the city's image and impression. It can be said that local specialty products are also a 'calling card' for the city. Zhangjiajie is a famous scenic city. Tianmen Mountain, Baofeng Lake, Golden Whip Stream... these are all treasures bestowed on us by nature, while local specialty products represent a new symbol of our city.
Safe and Satisfied Zhangjiajie
With the prosperity of Zhangjiajie's tourism industry, local specialties have come more into people's view, especially the diverse specialties of Zhangjiajie's counties and districts. Kudzu powder, rock ear fungus, Maoyan berry, chopped chili, Tujia cured meat, and so on are all local specialty products very popular among out-of-town tourists. Specialty stores are ushering in a broad market and rare development opportunities. At present, there are nearly 20 specialty stores in the urban area of our city, not including some small supermarkets and dried fruit shops that also sell local specialties. Although the market prospects are promising and development is rapid, specialty stores still have many problems in their development. The scale is small, and the goods sold by some specialty stores are rather miscellaneous, so specialty stores are not 'special'; arbitrary overcharging occurs, and some merchants quote exorbitant prices as soon as they see out-of-town customers. A few specialty stores sell goods of inferior quality or already expired to tourists, which not only brings a bad influence to the entire specialty store sector of our city, but to a certain extent also restricts the further development of our city's distinctive economy.
In order to serve local economic development and increase tourists' satisfaction with tourism food, during the special campaign 'Safe and Satisfied in Zhangjiajie,' the Municipal Quality and Technical Supervision Bureau strengthened supervision over the quality of local specialties. The sale of fake and inferior tourism food has been effectively curbed, and enterprises that persist in making premium specialty products have been affirmed.
Premium Specialty Products Xiang Xiaowu
Zhangjiajie Xiang Xiaowu Trading Co., Ltd. is located in Zhangjiajie, with beautiful scenery and rich original ecological resources. At present, Xiang Xiaowu has chain stores in Zhangjiajie's urban area and the core scenic area of Wulingyuan, aiming to create a premium specialty products chain franchise.
With the business philosophy of 'all are the best of the genuine goods' and the service philosophy of 'careful selection and attentive service,' Xiang Xiaowu relies on Zhangjiajie's advantages in agricultural product resources to form a development pattern based in Zhangjiajie and facing the world. After modern upgrading and scientific planning, Xiang Xiaowu takes the production and operation of Zhangjiajie specialty foods as its lead and has successively developed nearly 30 varieties of local specialty products, including kudzu, wild mushrooms, cured meats, chili, native eggs, and seasonings. The products are sold throughout the country and are deeply loved by consumers. Xiang Xiaowu carefully selects high-cost-performance premium specialty products from original ecological raw materials, making them excellent gifts for relatives and friends.
Premium Specialty Products [Xiang Xiaowu] — All Are the Best of the Genuine Goods
Origin of the Xiang Xiaowu Brand
Xiang Xiaowu's founder, Wu Chunxiang, began doing local specialty products in 2002. He is the chairman of 'Xianghechun' and 'Guangyuan,' with thirty or forty chain stores under him, and it has now been 10 years. After many years of ups and downs in business, Wu Chunxiang found that local specialty sales venues were similar and products were similar, and the entire local specialty market was a mix of good and bad. So he conceived the idea of making premium specialty products and registered a new trademark called [Xiang Xiaowu]—'Xiang' represents Hunan, and 'Xiaowu' is what everyone calls him.
Using a personal name as a trademark is to closely bind one's life, reputation, and dignity to one's career. If the brand is not done well, what is damaged is not only the enterprise's brand, but even more the family honor of decades or hundreds of years. It is believed that no one would dare to sacrifice family reputation as the price for obtaining some ill-gotten gains. Naming it after a person means that the entrepreneur must cherish the brand just as he cherishes his own life and reputation.
Xiang Xiaowu's New Leader
Xiang Xiaowu's new leader, Du Bin, was born in the military. The tempering of his military career has made him act with vigor and decisiveness, courage and firmness. He recognized Xiang Xiaowu's quality and insists on making premium specialty products. He also firmly believes that Xiang Xiaowu can blaze a new path in the current local specialty market. With Xiang Xiaowu's quality and his management, Xiang Xiaowu will surely open a new era for specialty product brands.