Zhangjiajie Winter Travel / Zhangjiajie Winter Independent Travel / Zhangjiajie Winter Travel Routes / Zhangjiajie Winter Travel Tips
Zhangjiajie winter travel / Zhangjiajie winter independent travel / Zhangjiajie winter travel routes / Zhangjiajie winter travel tips 1: Winter Zhangjiajie travel features. Feature 1: Great atmosphere and great value: Zhangjiajie outside the peak tourist season naturally has a scenic area atmosphere different from the peak season. The surging crowds of the October Golden Week are gone, replaced by air so fresh you wish you could pack it up and take it home, and mountains and waters so clear they seem to have been scrubbed clean…
Zhangjiajie Winter Travel / Zhangjiajie Winter Independent Travel / Zhangjiajie Winter Travel Routes / Zhangjiajie Winter Travel Tips
1: Features of Zhangjiajie Winter Travel
Feature One: Great Atmosphere and Great Value:
Zhangjiajie outside the peak tourist season naturally has a scenic atmosphere different from the high season. The surging crowds of the October Golden Week are gone, replaced by air so fresh you wish you could pack it up and take it home, and mountains and waters so clear they seem to have been scrubbed clean. Wandering amid such green mountains and blue waters, a wonderful feeling of heaven, earth, and people merging together arises spontaneously, and the whole soul is cleansed into calmness and clarity.
Because it is the off-season, discounts on hotels, transportation, and other aspects are naturally very attractive. (In the last week of every year there is a Zhangjiajie 248 RMB free-ticket unlimited-travel event. The 2009 policy has not yet been announced; we are looking forward to it…)
Feature Two: Good Mountains and Good Waters Do Not Hibernate:
Green is Zhangjiajie's eternal theme. Since it is eternal, winter is naturally no exception.
Zhangjiajie has a subtropical monsoon humid climate, with little rain in winter and mostly clear weather, and an average temperature above 5 degrees Celsius, making it very suitable for tourists to travel. And from mid-to-late November each year to early March of the following year is the season with the highest frequency of snow in Zhangjiajie. If you are lucky enough to encounter the magnificent snow scene of thousands of peaks and tens of thousands of pillars blooming like pear blossoms, what else could you be dissatisfied with?
Feature Three: Welcoming Spring While Treading on Fallen Leaves:
With a forest coverage rate of 97.7%, Zhangjiajie is worthy of its title as China's first national forest park. Its plant species number more than double the tree species found in all of Europe. Precious tree species include the dove tree under first-class national protection (which foreigners also call the “Chinese dove flower”) and the bretschneidera, ginkgo, emmenopterys, and tulip tree, fragrant leaf nanmu, eucommia, money willow, cat-tail tree (a Tertiary relict species), silver pigeon tree, and southern yew under second- and third-class national protection, making it a veritable treasure house of forests.
Walking in such a forest treasure house in winter, the green filling your eyes brings you a warmth like spring. The delicate and exquisite rime ice takes on countless forms, and the clumsy, honest shrubs are purely natural… Treading on fallen leaves one by one, gazing at the distant peaks' vigorous green, and taking a deep breath of the slightly cool early-winter air, the three seasons of spring, autumn, and winter are montage-like pieced together in this moment, and a dreamlike feeling lingers on.
2: Recommended Zhangjiajie Winter Travel Routes
Attraction Guide: The enemy's “smoke screen” with birdsong and fragrant flowers, a secluded forest path——“Golden Whip Stream”; a “fairyland” of human paradise——“Yuanjiajie”; the “Ambush from Ten Sides” bandit holy land with strange dangers and extraordinary scenery——“Wulong Village”; leading troops and herding horses, paying homage to the Son of Heaven. Strange peaks and fine scenery——“Tianzi Mountain, Shentang Bay”; a scene every ten steps, a painting every three steps, scenery filling the eyes——“Ten-Mile Gallery”
Five Cards for Winter Tourism
In order to do a good job in Zhangjiajie winter tourism, government departments have also carried out a related special campaign, the “Five Cards for Winter Tourism,” and Zhangjiajie has entered the traditional winter tourism stage. In winter, Zhangjiajie's scenery remains beautiful. How can we do a good job in winter tourism work and achieve the goal of recovery growth in the city's tourism industry for the whole year? The author believes that we should play well the five cards centered on the “Safe and Satisfied in Zhangjiajie” special campaign, and use practical actions to warm up Zhangjiajie's winter tourism with its huge potential.
Play the theme card of the “Safe and Satisfied in Zhangjiajie” special campaign
Carrying out the “Safe and Satisfied in Zhangjiajie” special campaign is a strategic decision made by the Zhangjiajie Municipal Party Committee and Municipal Government to achieve scientific development of tourism, and is the best theme, biggest calling card, and brightest selling point for the city's tourism marketing. The “Safe and Satisfied in Zhangjiajie” special campaign has already aroused strong social response, received praise from all sides, and won acclaim from source markets and guests. Tourist satisfaction with Zhangjiajie's tourism market has been raised, and its reputation has been enhanced. As long as we play this theme card well, advance step by step according to the deployment of the “Safe and Satisfied in Zhangjiajie” special campaign, work hard in a practical way, and implement it conscientiously, Zhangjiajie will obtain good market returns and achieve good results.
To play the “Safe and Satisfied in Zhangjiajie” theme card in marketing, this year's winter tourism marketing must ensure that all kinds of promotional materials, all kinds of promotional methods, and all promotional channels take “Safe and Satisfied in Zhangjiajie” as the theme, take real people and real deeds as the guide, and interact with the evaluations of tourist source areas and the city's specific work, displaying Zhangjiajie's good image of safety and satisfaction and forming a strong social atmosphere of safe and satisfied in Zhangjiajie. In the fourth quarter of this year, the Zhangjiajie Municipal Tourism Work Committee launched a “Winter Tourism Products Special Issue,” which designs travel routes, promotes tourism products, and standardizes reception standards with the theme of guests' safety and satisfaction. All tourism management personnel and service personnel in the city take safety and satisfaction as the theme, achieving an enthusiastic attitude, considerate service, careful arrangements, satisfactory reception, and a happy journey, so that guests come happily and return satisfied.
Play the combined card of discounts and concessions
Using economic means to regulate the tourism market is manifested in winter tourism as discounts and concessions. Facing a tourism market with weak demand under the impact of the financial crisis and influenza A, and considering tourists' affordability, only the economic means of discounts and concessions can stimulate the market. Facing the price war in which all parts of the country use various economic levers to pry open the market, Zhangjiajie's tourism market cannot remain aloof, and choosing discounts and concessions to regulate the tourism market is the wise move. According to the current situation of the traditional winter tourism market, using economic means to attract tourists to Zhangjiajie not only conforms to market economy rules and the reality of Zhangjiajie's tourism market, but is also an important choice for fully utilizing natural and social resources to obtain economic benefits.
To play the discount and concession card well, first, we must make good, flexible, and full use of the series of policies issued by the Zhangjiajie Municipal People's Government to stimulate the tourism market, especially policies encouraging large-scale conference tourism, policies offering discounts to overseas groups, and policies supporting chartered flights and special trains. Second, we must continue to use some effective stimulus policies, such as free-ticket policies during student holidays, encouragement policies for special personnel, and support policies for group purchases; third, we must introduce a series of measures to mobilize resources in all aspects to recruit people and attract guests, adopting measures such as bundled sales, travel raffles, and lucky tourists to constantly create excitement points for tourists and constantly inject discussion points into the market.
Play the characteristic card of excellent tourism products
Zhangjiajie's tourism products face a large market, but their share is very small, and their share of total visitor flow can be said to be negligible. There is no overdraft or exhaustion of the source market, while facing tour operators there are specific requirements for seeing something fresh, observing something rare, emphasizing characteristics, and obtaining real benefits. At the same time, with social development, changes in people's needs, the rapid increase in the number of tourist attractions, and ever-changing travel methods, cruel market competition has brought enormous visitor pressure to our scenic areas. Therefore, advancing with the times to launch new concepts, create new routes demanded by the market, and introduce new products has become more prominent and important. Tourism has also shifted from the period of resource determinism to the period of market determinism. Tourism products are not afraid of having shortcomings, only of having no characteristics; winning by surprise is the trump card of a tourist area.
To play the characteristic card of excellent tourism products well, first, the city's tourism products must be upgraded and replaced, and new elements must be injected into the sightseeing products of the core scenic areas and the service products of the core service areas, so that tourism, culture, and sports industries carry out integrated product design. Every route should have both the seasonal characteristics of winter tourism and regional features that make people's eyes light up, with qualities that leave endless aftertaste; second, we must amplify the effect of seasonal winter products. “Winter hot springs, unique winter landscapes, winter health cuisine, winter ethnic and folk customs, and so on will all give the outside world something rare. It is precisely the folk products full of local flavor that are the best characteristic products to attract tourists. Third, we must innovate winter tourism products. Due to climate, social, natural, and other reasons, Zhangjiajie's winter tourism has always been relatively slack. To turn “relatively slack” into “gradually prosperous,” the premise is to continuously develop new products and create new concepts, combining tourism with surveying Zhangjiajie's geology and studying Zhangjiajie's plants into tourism products of popular science knowledge; combining tourism with Zhangjiajie qigong's disease prevention and treatment into fitness and health-strengthening products; combining tourism with Zhangjiajie ethnic customs activities into folk custom products; and combining tourism with Zhangjiajie's local cultural and sports activities into experience products. In this way, Zhangjiajie's tourism products will become rich and colorful, and new winter tourism products will radiate special charm.
Play the high-score card of joining big players and relying on the strong
Only by joining big players and relying on the strong can there be a stable source market. A stable visitor flow market must be supported by a group of large tourism enterprises. Only by accelerating connections with large domestic and international travel agencies can market coverage be accelerated and market share expanded. At the same time, only with a stable visitor flow market can large transportation run. Planes will have passengers to carry and will not stop flying, and trains will have passengers to ride and will not stop service. Only with stable visitor sources will Zhangjiajie's tourism market develop steadily, with both quantity and quality improving, tourism resources be fully utilized, tourism facilities not be idle and wasted because of the slack season, and the social economy increase in total volume and improve in quality. Tourism practitioners will then have a stable working environment and relatively high income. Joining big players and relying on the strong, and accelerating connections with large tourism enterprises, is an objective requirement for Zhangjiajie's tourism transformation and quality improvement, and is even more a key measure for this year's winter tourism development.
How to play the high-score card of joining big players and relying on the strong? First, adhere to the integration of tour operators and local reception agencies to achieve seamless connection. Achieve one-stop reception service from source area to tourist destination, zero distance between group organization requirements and local reception quality, consistency between what tourists actually pay and reception standards, and consistency between the tourist travel process and tourism expectations. Second, according to market reality, adopt methods such as entrusted marketing agencies, group procurement contracting, image boutique specialty sales, and cooperative marketing, and proactively establish close win-win cooperation with large tourism enterprises, using methods of going out and inviting in to strengthen cooperation interaction, information sharing, shared benefits, and shared risks. Expand the source market to increase total tourist numbers, and deepen the source market to improve tourism benefits. Third, purposefully strengthen the pace of deep cooperation, expanding from tourism marketing cooperation to tourism project cooperation, and from recruiting people and attracting guests to attracting investment, supporting and encouraging top 100 domestic and international tourism enterprises and large and medium-sized companies to set up branches, establish bases, and invest in projects in Zhangjiajie. One more large enterprise means one more independent source entity; one more domestically well-known tourism brand means one more source market; one more tourism project means one more group of tourists. The process of joining big players and relying on the strong is not only a process of marketing and attracting guests, but also a process of transforming business philosophy and management methods.
Play the card of finely segmenting source markets
Segmenting source markets is a concrete requirement of being guest-oriented, the main condition for ensuring guests' safety and satisfaction, the primary premise for achieving refined management and humanized service, and a powerful guarantee for obtaining good social benefits and achieving very good economic benefits. To obtain vigorous popularity and super-value profits, a tourist area must develop in a differentiated and staggered manner. Difference is characteristic, and staggered positioning is advantage, while differentiation requires market segmentation and launching tourism products that meet demand according to source market needs. A hundred people have a hundred minds, and there are all kinds. Satisfying the needs of different guests is important work that a tourist area must constantly think about and constantly improve. To stimulate potential market demand, markets must be segmented. Only by satisfying tourists with different needs can outstanding results of both popularity and wealth be achieved, and only then can rich returns from guests be obtained.
Playing the card of finely segmenting source markets is an eternal theme for the continuous development of a tourist area. First, strengthen market research. Look at trends from the macro market, look at currents from micro movements, find fashion from changing social needs, think of countermeasures by observing market direction, ponder guests' preferences from specific reception, and find excitement points from rich and colorful social life. Second, seriously listen to guests' suggestions. Improve products and innovate methods to satisfy guests' needs. Tourism workers should change from organizing large groups to dividing into small groups, from a unified price and route reception method to launching different routes, prices, and service methods, allowing guests to choose freely and take what they need, and from the low-profit high-volume group-piecing method to segmenting guests and maximizing marginal benefits. Segmenting the market means different markets, continuous visitor sources, and greater profit space. Third, tourist areas must continuously conduct product surveys, supplements, adjustments, and innovations. Aimed at different source markets, guests of different levels, and different requirements, launch different products. Radishes and cabbages, each has its lover. Achieve a tourism image that attracts people, different brand routes that entice people, and characteristic products that retain people.
Zhangjiajie winter tourism has both opportunities and challenges, and difficulties and hopes coexist. Doing a good job in winter tourism is not only a requirement for ensuring this year's recovery growth in tourism, but also a need for Zhangjiajie tourism's sound and rapid development. It is believed that under the leadership of the Zhangjiajie Municipal Party Committee and Municipal Government, with tireless efforts and joint efforts, winter tourism will continue to heat up and lay a solid foundation for Zhangjiajie tourism's long-term development.
From these aspects, we can see the Zhangjiajie government's emphasis on winter tourism.
Must-Know Guide for Zhangjiajie Winter Travel
Zhangjiajie winter tourism has become increasingly popular in recent years. The so-called “off-season is not slack” is precisely a major change in Zhangjiajie's tourism development. The Korean market is certainly a beautiful scenic line in Zhangjiajie's winter, but as Zhangjiajie's external publicity continues to increase and Zhangjiajie's inherent winter charm endures, domestic and international tourists traveling to Zhangjiajie in winter come in an endless stream. When traveling to Zhangjiajie in winter, several aspects should be noted:
1: The overall environment of Zhangjiajie scenic area: The vegetation in Zhangjiajie scenic area is evergreen, so there will not be a bleak, dull scene of falling leaves. Zhangjiajie's mountains remain handsome and elegant, and its waters remain full of spirit, appearing even more secluded with less exposure to the scorching sun. Snow is the most beautiful adornment that heaven grants to the mountains, waters, and trees year after year. Zhangjiajie's winter lacks summer's heat, but instead adds quite a bit of mystery and naturalness.
2: Zhangjiajie winter weather: Do not fear the baptism of heavy rain, but worry about continuous overcast and rainy days that do not clear. Before departure, first understand Zhangjiajie's weather conditions, and pay special attention to the arrival of snowy days in Zhangjiajie. Generally from mid-December to early February of the following year, when Zhangjiajie is at its coldest, there will inevitably be a scene of wind, flowers, snow, and moon. At this time, you should decisively and promptly travel to Zhangjiajie. Perhaps Zhangjiajie's snow is not as icy as the north's, but once snow falls on Zhangjiajie, those mountains, those trees, and that exquisite scenery are absolutely unique in the world. When traveling to Zhangjiajie, please bring a cotton-padded coat to avoid being unable to endure the scenic area's “coldness.”
3: Zhangjiajie winter ticket policy: Zhangjiajie's ticket policy is generally very stable. Apart from some discounts at auxiliary attractions, the main scenic spots and attractions have almost no discounts. Of course, if it is a very large group such as a special train or chartered flight, the government may consider it when doing promotions. Overall: for Zhangjiajie winter travel, do not count on getting discounts on tickets.
4: Zhangjiajie winter accommodation notes: In earlier years, hotel room prices were high in peak season and dropped noticeably in off-season, but in recent years, room prices for three-star and above have not dropped because of the support of the Korean market, while room prices for two-star standard and below were already relatively low in peak season, so the off-season price reduction standard is relatively low. In addition, when booking a hotel, do not focus only on low prices. In fact, because air conditioning must be on all night in winter, too low a room price may very likely lead to situations such as the air conditioning being turned off in the middle of the night. Therefore: when traveling to Zhangjiajie in winter, it is best to choose an experienced, capable, and responsible travel agency and let the travel agency arrange it, which will be better arranged.
5: Transportation: Trains generally do not change much between peak and off seasons, but flight situations change considerably, and many routes may be suspended. Suggestion: understand round-trip transportation conditions 10 days before departure. The telephone number of the China Eastern Airlines Zhangjiajie Ticket Consultation Center is: 0744-8227702
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